The Farm Safety Partnership (FSP) in Northern Ireland has launched a new advert as part of its ongoing “Stop and Think SAFE” farm safety campaign.

The campaign reminds farmers to consider four main risk areas when working: slurry; animals; falls; and equipment.

Farming is Ireland’s most dangerous profession –  figures from the Health and Safety Authority show that farmers are eight times more likely to die in a workplace accident than the general population.

This chilling ad from the FSP sends out a strong safety message to the farming community.